Students of the University of Lagos under the auspices of Communicators for Christ Fellowship of the Mass Communication department, today, held a summit to guide students across the country on using their originality in creating products and selling them to the world.
The summit tagged Create.Glocalize is the 9th edition with popular names in the industry present to share their views.
Social media influencer, Japhet Omojuwa encouraged students present at the event to put more effort into creating a brand which is unique and appealing to the public.
In his words, “ you need to be great at what you do and that’s how you can make your brand more appealing.”
The Chief Executive Officer of Alpha Reach further stated that students need to consciously choose what to learn from social media especially through the use of mobile phone.
He added, saying that it is very important for social media users to find a balance between using the new media for socialization and learning.
Also speaking at the summit, award-winning filmmaker, Femi Odugbemi maintained that making money should not be the sole aim of anything one would do. He insisted that creating solutions and making a redefinition of why things are done should be the main focus of everyone.
He also mentioned innovation and creativity as keys to unlocking success in the present age.
He said, “technology has given the space and technology is driving disruption. If technology is driving disruption, technology is also asking questions from everyone, whether you are an artist or filmmaker or TV producer, whatever you are, because it is presenting you the opportunity to be global. Those questions surround excellence, those questions are saying don’t do what everybody is doing because they are already doing it. So, if you are going to be different, you have to be innovative.”
On his part, Akintunde Bada, Country Director Viacom, spoke on the need to learn, relearn and unlearn as a way to make a global impact. He stressed the need for the students to collaborate with others and also have the right attitude which according to him will make them successful in life.
Adeyemi Oluwamayowa, Head, Planning Committee, posited that this year’s summit is meant to enlighten students and young people on how to create local goods that would meet international standard. She added that programme would help in bridging the gap between what is taught behind the four walls of the institution and what is obtainable in the labour market.
On the sideline, Akinlawon Babajide Francis, a student of the Department of Pharmacy in UNILAG, painted a portrait of Wole Soyinka at the venue in less than 7 minutes. He said that despite being a Pharmacist, he has a passion for artwork.