The Consumers Value Broadcasting Limited, an independent broadcast service company committed to the 8 rights of the consumers as the bedrock of its existence in offering dedicated consumer-centric conversations across platforms, has held the maiden edition of its Consumer Value Awards.
Themed “Power of the consumer”, the Awards is an avenue to celebrate brand value through consumers’ vote.
While giving his welcome remarks at the event, Adedayo Ojo, the Chair, CVB Limited explained that the goal of the organization is to ensure consumers’ rights and privileges are recognised, prioritised, and delivered and the Consumer Value Awards is an opportunity to ensure companies deliver the best products and services to the consumers.
Ojo said, “In Nigeria’s business environment, consumers are already inundated with almost too much of hype, publicity, and promotions, some of which are not approved by the regulatory authorities. This situation throws up an opportunity for some guiding light to help navigate through the labyrinth. It is our mission to provide the required guiding light and deliver value that will make brands, products, and services more accountable to consumers.”
He noted that “What sets the Consumers Value Awards apart is that consumers make the decision on who wins. Therefore, our role as organisers is restricted to facilitating the conversation between products, services, brands, and consumers. More importantly, we are committed to doing these transparently, ethically, and with integrity.”
The Managing Director of Consumer Value Broadcasting Limited, Akonte Ekine, lamented a situation where service providers, especially telecommunications, airlines, banks, and other service providers take consumers’ rights for granted.
Ekine noted that there are instances where customers had paid for certain products and services but are usually not provided by the service providers without attempts to make refunds, insisting that such ugly experiences must stop.
He mentioned that Consumer FM would soon be unveiled specifically to broadcast such failures and ensure maximum service delivery for consumers.
Highlights of the event included the presentation of awards to winning brands in different sectors. Special recognition awards were also presented to Babatunde Irukera, Chief Executive of the Federal Competition and Consumer Protection Commission, Dr. Lekan Fadolapo, Registrar/CEO, Advertising Regulatory Council, Sola Salako Ajulo, Founder of Consumer Advocacy Foundation of Nigeria, and Dr. Balarabe Shehu Ilelah, Director General, National Broadcasting Commission.
In attendance to grace the event were; Professor Umar Garba Danbatta, the Chief Executive Officer of the Nigerian Communications Commission represented by Joseph Dimka; Prof Mojisola Adeyeye, Director General of the National Agency for Food and Drug Administration and Control represented by an Assistant Director, Paul Kamai; representative from the Lagos State Consumer Protection Agency among others.