The Lead, Digital Marketing, Betacar.ng, Uchena Innocent has advised the management of the Advertising Practitioners Council of Nigeria (APCON) to make its approval processes on digital marketing seamless, automated and inclusive of small and medium-scale enterprises.
Innocent said this at the Performance and Growth Marketing Strategies for digital marketing practitioners organised by DOINGSOON Enterprise, held recently in Ikeja, Lagos.
According to him, the advent of the internet and new media platforms has revolutionized communication globally and has created opportunities for big tech firms and small businesses to explore.
He noted that regulating the digital media space is good to check for ethical issues but should not stiffen new and small firms’ entry into the space.
Innocent opined that it is obvious that APCON, as a voice for the government that makes policies around digital space, has the knowledge but does not understand the operational knowledge of these platforms. APCON should be opened and all-embracing to the newer generation in the digital space.
He stated further that some content is just digital, though it is on the brand page. Not every visible content will run to APCON. There are challenges with approvals. The approvals take time; they are most time not seamless or automated and thus require tech conversation.
He called for more engagement with stakeholders in the industry. “Let us sit together and look at the realities of these platforms and what is applicable and build feasible guidelines”. He said.
In her words, the Marketing Manager, UAC Food, Ponmile Alabi, charged young entrepreneurs to go for training and look for mentors for real-life experiences within the digital marketing space if they hope to succeed in the sector.
Alabi said that the world is moving into the tech space, and leveraging digital platforms for greater productivity is key for young entrepreneurs.
She pointed out that hands-on training on new technology and experiential learning from the best in the industry has helped her to succeed in the sector.
The Founder of DOINGSOON, Shina Memud, said that the workshop was aimed at providing insight into digital marketing and how young and budding entrepreneurs can play actively in the sector.
He asserted that most businesses have a challenge in connecting their brands to their customers, and we hope to fill the gap with healthy conversation around digital marketing.