The Executive Director of BrandTell Nigeria (BTN), Mrs Adenike Fagbemi has affirmed that Small and Medium scale business enterprises in Nigeria typically do not expand their brand loyalty beyond social media, an anomaly the BTN Sales Exhibition is set to correct.
BTN is organising an exhibition titled “Sales Yakata”, which will be held November 26th and 27th, 2022, at the National Stadium, Surulere Lagos State.
BrandTell Business Network (BTN), is a push group for brand owners across Nigeria with more than 350 members from different industries.
The initiative is in fulfilment of BrandTell Nigeria’s commitment to encouraging business owners to advance in their entrepreneurial venture and connect better with prospects who will believe what they see at the exhibition and will be able to give their first-hand live feedback about the variety of product(s) that will be on display.
Furthermore, the exhibition will also be a medium for networking with potential clients and establishing brand affinity. This way, the exhibitors can develop creative methodologies to market their product(s) exceptionally to prospects on their own.
Adenike urged participating brands to maximise the limitless opportunities that the exhibition will bring along their way as entrepreneurs. She also assures buyers that the exhibitors will offer top-quality products at affordable prices.
Like every exhibition, participating brands will have a chance to network and connect with other brands they can collaborate with in the future. They may be in the same industry, providing the same value, yet find a way to share ideas for the benefit of their brands.
She explained that the amount paid per stall as a potential exhibitor could be earned back in multiple folds, and the brand connectivity that will expand to client loyalty is the ripple effect that might be hard to come across often.